Product Journey
This a the journey of a product that goes from ideation to packaging. It is a project that uncovers emotions and practicality.
Step 1 - Object Selection
Why did I choose this object?
Step 2 - Mindmap
Rapidly generated ideas via mindmap brainstorming.
Step 3 - Mood Board
Visuals and text that capture the personality/character of the object.
Step 4 - Symbol Design
Careful and thoughtful manipulation of the parts of the object to represent something of its identity and personal meaning.
Step 5 - Alphabet Design
Creating a type family; ie: letterforms with a relationship to one another. A theme continued through photography.
Step 6 - Package Designing
Part 1 - Precious Package for personal use
Part 2 - Emotion Packaging for display purposes.
